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Whether you're new to the 4Cs or not, you'd be well advised to read this insightful introductory booklet. It explains a little about the history of Y&R's 4Cs segmentation and takes you through each of the characteristics of the seven types, including their core motivational values. |
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Format: Adobe Acrobat
File Size: 480KB
A 2002 Young & Rubicam EMEA study into the marketing effects of the ageing of Europe. as featured in the Financial Times, Admap, The Observer and Yahoo. |
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